INÊS GREGO
Brand Management-Communications- Creative Production-Concept Development
With 10 years of experience, I combine expertise in brand management, communication, and creative production to develop impactful campaigns and experiences. I have a strong eye for detail and a clear understanding of modern digital trends, allowing me to bring ideas to life through dynamic brand messaging, media strategy, and engaging visual content. A fluent communicator with a passion for creativity, I’m dedicated to crafting work that resonates and connects with audiences.
Contact me at inesgrego@outlook.com :)
projects
2023. Paris Pop-Up concept & production at Kaleos
Showroom and Pop-Up store during Paris Fashion Week in March. Responsible for the concept, production and implementation.
2023. Creative direction & Copywriting at ATICO
Branding for ATICO, a real estate and interior design company in Portugal
2023. Event producing alongside Food Rituals at Kaleos
2023. Creative direction and Copywriting at Crush
Creative direction and brand strategy at Crush, shaping the brand’s narrative and visual style to establish the agency’s identity from the ground up.
2022. H&W E-store Strategy, Concept and Consulting at Heaps & Woods
Developed the strategy and concept for the Heaps & Woods e-store, providing consulting services and working with Marina and Julia to redesign and enhance the website experience.
2023. Creative Producer & Creative Direction at Uterquë x Gang and the Wool
Led creative production for the Uterquë x Gang and the Wool "Valentine's Day Rituals" video, collaborating with Manuela on concept development and ensuring seamless execution.
2020. Creative Producer at L'Officiel Italia
L'Officiel Hommes nº25, The Fashion Issue, Fall-Winter 20
2020. Creative Producer (assist) at Vogue Portugal
Vogue Portugal, The Madness Issue, Editorial “Hansel & Gretel"
2020. Creative Producer at Agua Bendita
L'Officiel Hommes nº25, The Fashion Issue, Fall-Winter 20
work experience
2020 — Now
Communication and Events Manager at KALEOS
Management of KALEOS' brand communications and events, shaping the brand's tone and ensuring consistent messaging across all channels. Development, improvement, and execution of strategic communication plans to enhance brand positioning. Production of high-profile events to boost visibility and engagement. Responsible for collaborating with media and key partners to maximize coverage and impact. Development of all written content and concepts for social media channels, aligned with brand values and marketing strategies, in collaboration with the graphic design and creative direction team.
2021 — Now
Co-founder and Creative director at Fetish Studio
Creative Studio that turns fetishes into narratives through visuals and words. Specialized in web & Graphic Design, Visual Communication, Creative Direction & Brand Strategy & Positioning.
2018 — 2019
Brand & Marketing Manager at Vasquiat
Managed online brand identity, image, content delivery, and the creation of landing pages and visual merchandising optimizations with the design team. Oversaw and strategized email marketing content creation. Responsible for content management and product launches. Managed the digital customer journey, including inquiries, resolutions, acquisition, and retention. Identified promotional opportunities in collaboration with the buying and marketing departments.
2015 — 2018
Wholesale & Communications Manager at M2Malletier
Wholesale management. In charge of finding new territories and developing new brand strategies to expand into new markets and grow sales internationally. Responsible for conducting product training and running seasonal sales reports. Working alongside PR and communications managers worldwide. Presentation of collections to buyers and press (Paris, NY). E-commerce management and sales strategy BTC.
2014 — 2014
Assistant at Comms, PR & Social media Department at Shiseido, Madrid
Stylist and Fashion Assistant at S MODA, Madrid
education
2017 — 2017
Management of Fashion & Luxury Companies (online course) at Bocconi
2013 — 2014
Master of Fashion and Beauty Marketing & Communication Vogue at Universidad Carlos III, Madrid
2009 — 2013
Degree in Pharmacy at Escola Superior de Tecnologia de Saúde do Porto, Oporto