INÊS GREGO
Comms · Brand Strategy · Creative Production
With over 10 years of experience across communication, brand strategy, brand management, and creative production, I develop campaigns and experiences for fashion and lifestyle brands through clear storytelling, strong visual direction, and culturally relevant messaging across digital and physical spaces.
Contact me at inesgrego@outlook.com :)
selected work
Producer for Curated By - Summer Capsule
Led the production of the Curated By Summer Capsule 2026 at Casa Coderch
Event producing alongside Ver Aguas at Kaleos
Curated and led the creative production of an intimate, full-day Kaleos summer gathering for 60 guests in a remote countryside house
Paris Pop-Up concept & production at Kaleos
Showroom and Pop-Up store during Paris Fashion Week in March. Responsible for the concept, production and implementation.
Creative direction & Copywriting at ATICO
Branding for ATICO, a real estate and interior design company in Portugal
Event producing alongside Food Rituals at Kaleos
Brought to life a 70-guest Kaleos summer gathering through creative production in a Mediterranean coastal setting
Creative direction and Copywriting at Crush
Creative direction and brand strategy at Crush, shaping the brand’s narrative and visual style to establish the agency’s identity from the ground up.
H&W E-store Strategy, Concept and Consulting at Heaps & Woods
Developed the strategy and concept for the Heaps & Woods e-store, providing consulting services and working with Marina and Julia to redesign and enhance the website experience.
Creative Producer & Creative Direction at Uterquë x Gang and the Wool
Led creative production for the Uterquë x Gang and the Wool "Valentine's Day Rituals" video, collaborating with Manuela on concept development and ensuring seamless execution.
Creative Producer at L'Officiel Italia
L'Officiel Hommes nº25, The Fashion Issue
Creative Producer (assist) at Vogue Portugal
Vogue Portugal, The Madness Issue, Editorial “Hansel & Gretel"
Creative Producer at Agua Bendita
Summer campaign shot in Ibiza, Spain.
work experience
2026 — Now
Freelancer across Comms, Strategy and Creative Production
Leading communication, strategy, and creative production across fashion and lifestyle brands.
2020 — 2026
Communication and Events Manager at KALEOS
Management of KALEOS' brand communications and events, shaping the brand's tone and ensuring consistent messaging across all channels. Development, improvement, and execution of strategic communication plans to enhance brand positioning. Production of high-profile events to boost visibility and engagement. Responsible for collaborating with media and key partners to maximize coverage and impact. Development of all written content and concepts for social media channels, aligned with brand values and marketing strategies, in collaboration with the graphic design and creative direction team.
2021 — 2025
Co-founder and Creative director at Fetish Studio
Creative Studio that turns fetishes into narratives through visuals and words. Specialized in web & Graphic Design, Visual Communication, Creative Direction & Brand Strategy & Positioning.
2018 — 2019
Brand & Marketing Manager at Vasquiat
Managed online brand identity, image, content delivery, and the creation of landing pages and visual merchandising optimizations with the design team. Oversaw and strategized email marketing content creation. Responsible for content management and product launches. Managed the digital customer journey, including inquiries, resolutions, acquisition, and retention. Identified promotional opportunities in collaboration with the buying and marketing departments.
2015 — 2018
Wholesale & Communications Manager at M2Malletier
Wholesale management. In charge of finding new territories and developing new brand strategies to expand into new markets and grow sales internationally. Responsible for conducting product training and running seasonal sales reports. Working alongside PR and communications managers worldwide. Presentation of collections to buyers and press (Paris, NY). E-commerce management and sales strategy BTC.
2014 — 2014
Assistant at Comms, PR & Social media Department at Shiseido, Madrid
Stylist and Fashion Assistant at S MODA, Madrid
education
2017 — 2017
Management of Fashion & Luxury Companies (online course) at Bocconi
2013 — 2014
Master of Fashion and Beauty Marketing & Communication Vogue at Universidad Carlos III, Madrid
2009 — 2013
Degree in Pharmacy at Escola Superior de Tecnologia de Saúde do Porto, Oporto